Dubai, UAE — On October 20, 2024, the “Nihao! Beijing” Public Day event, co-hosted by the Beijing Municipal Bureau of Culture and Tourism, the UAE China Cultural Center, and Huawei Terminal UAE, took place at the Huawei Experience Store in a Dubai mall.
The event marked a dynamic fusion of Beijing’s rich intangible cultural heritage, tourism promotion, and a leading Chinese tech brand. With creative and interactive activities, the event aimed to captivate audiences through an engaging blend of tradition and innovation.
Cultural Immersion Meets Cutting-Edge Technology
Under the coordination of the UAE China Cultural Center, the event showcased Beijing’s unique appeal in a youthful and vibrant manner, leveraging Huawei’s smart technology to present the city’s historical charm in a contemporary context. The collaboration represented a new attempt by the center to promote the “Nihao! China” destination brand while fostering cultural exchange between China and the UAE.
Ahead of the event, Huawei Terminal UAE launched a marketing campaign targeting its local customer base, drawing in enthusiasts of Huawei technology, Chinese culture, and Beijing’s history. The result was a lively turnout, as attendees gathered to experience the capital’s iconic cultural and culinary treasures.
Highlights of the Event
Visitors were treated to a range of hands-on activities and performances that brought Beijing’s heritage to life:
- Hand-Painted Rabbit Lord Figurines: A traditional symbol of protection and good fortune in Beijing.
- Peking Opera Mask Painting: A creative dive into one of China’s most celebrated performing arts.
- Intangible Heritage Kite-Making: A chance to craft delicate kites, a hallmark of Beijing’s folk art.
- Cultural Stationery & Tea Ceremony: An introduction to China’s four treasures of study (brush, ink, paper, and inkstone) and traditional tea-making.
- Imperial Snacks from the Royal Tea Room: A culinary journey into Beijing’s historic palace cuisine.
A Celebration of Beijing’s Modern Spirit
The event successfully bridged the ancient and modern, using Huawei’s smart terminal devices as a lens to present Beijing as a vibrant, forward-looking city with deep cultural roots. This innovative approach resonated with local audiences, offering a fresh perspective on Beijing’s timeless appeal.
As part of the UAE China Cultural Center’s ongoing efforts to promote cultural tourism, “Nihao! China” not only showcased the richness of Chinese culture but also strengthened ties between China and the UAE, bringing new energy to cultural exchange and mutual understanding.
