On January 25, 2025, the “Nihao!China” Chinese Ice & Snow Tourism Overseas Promotion Season was successfully launched at the Sheikh Zayed Festival in Abu Dhabi, hosted by the UAE China Cultural Center.
For the first time, this campaign partnered with the renowned Sheikh Zayed Festival, showcasing the rich and diverse ice and snow-themed cultural attractions of China. The event featured:
- 🎥 12 large screens playing promotional videos of 13 Chinese provinces, including Heilongjiang, Shanxi, Tibet, Jilin, Xinjiang, Gansu, Hubei, Hunan, Liaoning, Inner Mongolia, Shandong, and Sichuan.
- 📖 Distribution of over 6,000 tourism brochures, introducing China’s winter tourism offerings to more than 10,000 visitors.
The event successfully enhanced awareness of China’s winter tourism resources and encouraged local residents to explore the country’s unique ice and snow culture.
About the Sheikh Zayed Festival
Held in Abu Dhabi’s Al Wathba region, the Sheikh Zayed Festival is named in honor of the UAE’s founding father, Sheikh Zayed bin Sultan Al Nahyan. It is the UAE’s largest cultural heritage event, attracting over 1 million visitors annually from around the world. The festival offers a vibrant showcase of arts, traditions, and cultural heritage, providing a unique platform for visitors to learn about the UAE’s rich and colorful history.
The partnership between “Nihao!China” and the Sheikh Zayed Festival highlights the deepening cultural exchange between China and the UAE, offering locals and international visitors an opportunity to discover and appreciate China’s enchanting ice and snow tourism.
